Vol. 1 No. 1 (2023): International Journal of Business, Analytics, and Technology

Articles

• Factors Affecting Customer Purchase Intention towards Branded Clothing

  Saqib Masood, Suha Saud

  4-17

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• The Effect of Resilient Supply Chain Capabilities on Supply Chain Risk Management

  Mohsin Khan, Yusra Rahat

  18-35

  • PDF

• Augmented Reality – An Effective Marketing Tool

  Saba Mariyum, Afshan Misbah Qazi

  36-53

  • PDF

• Does Gender Discrimination affect the Employees’ Performance and Satisfaction in Healthcare Sector of Pakistan?

  Shaher Bano, Syed Farzeen Ahmed

  54-70

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• Entrepreneurship Barriers & Entrepreneurial Inclination among Pakistani Students

  Hafiz Dabeer Ahmed, Atif Bilal

  72-83

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