International Journal of Business, Analytics, and Technology

Workplace Harassment Impacting the Turnover Intention and Females Career Development

Dr. Iqra Ansari — 2024-08-01

The Female Career growth in manufacturing industry is mostly impacted by the workplace harassment and discrimination. Most of the studies revealed that females are the one who face the discrimination and harassment in the workplace comparatively male. Therefore, their career growth is impacted due to such factors. The key objective of this study is to investigate the impact on female career growth and analyze the meditating role of Turnover Intention between the Workplace Bullying, Workplace harassment, Employee Silence and Career Development. A sample of 250 Female Professionals from manufacturing Industry has been selected for this study. The SPSS and AMOS software is further used to evaluate the related constructs which supported the relation/hypothesis between Workplace Bullying, Workplace Harassment, Employee Silence and Turnover Intention. It also supported the hypothesis between Workplace Bullying, Workplace Harassment, Employee Silence and Females Career Development. Moreover, the mediating variable Turnover Intention has positive effect on Female Career Deployment. It has been also observed that Turnover Intention plays a mediating role between Workplace Bullying and Female Career Development and so, between Employee Silence and Female Career Development whereas the hypothesis has been rejected between Workplace Harassment and Female Career Development.

Impact of AI involvement affect the work efficiency of the staff in the organization

Adeel Ansari — 2024-08-01

This study is investigating the Impact of AI involvement affect the work efficiency of the staff in the organization with various hypothesis or variables that is impacting on them with acknowledging its limitations. This study conducts as qualitative research and collects data through online google form from 258 respondents. The study shows several factors such as Artificial intelligence, work efficiency, job satisfaction, individual work productivity, creative thinking, and team collaboration. The implications of this research study are related for employees, employers as they realized that which type of employees feels the same at their workplace and how their work efficiency impacting because of artificial intelligence. However, there are worries elevated by researchers concerning possible work wounded and an upsurge in joblessness rates because of AI. Therefore, this may posture challenges in relations of substructure rebuilding in organizations, safeguarding employee safety, and adapting laws and regulations with subject to AI tools.

Misaligned Brand Messages in Sponsored Social Media Content on User Behaviour

Waqeeah Rasheed — 2024-08-01

The purpose of this study is to determine the impact of misaligned messages on users' behaviour when influencers are endorsed in sponsored posts. Previous studies have enlightened the role of influencers in perceiving messages, showing that responses vary with the number of followers and authenticity of the influencers. However, fewer studies were done on determining the mediating role of users’ overall attitude towards sponsored posts, message involvement, and repetition of ads on the relationship of influencers' endorsement with their responses and intentions. The Brand Signalling Theory was used as it signifies the signals a brand/company gives to users via current and past social media or marketing activities. A deductive approach was used on a sample size of 253 respondents comprising males and females who are social media users. The results were computed using SMART-PLS software and it was found that a significant and positive relationship exists between influencer endorsement with user engagement, intention towards sponsored posts, and forwarding intention of the sponsored post. Upon studying the mediators, attitude towards sponsored posts was found with no mediation effect while message involvement and repetition of ads had a partial mediation impact on the studied variables. This study can help organizations develop marketing practices that attract users to engage, and show positive intentions towards sponsored ads.

Employees Retention Trends & Challenges in Oil and Gas Industry

Muhammad Rafi — 2024-08-01

This study explains the factors influencing job satisfaction and employee turnover in the oil and gas industry of Pakistan, drawing upon Social Exchange Theory (SET) as a theoretical framework. Employee retention in any industry is a measure of the attachment of employees toward their organization. It is important to determine whether an employee will be passionate about working for a company over long term and will use their full potential to help company meet its objectives. Employee Turnover rate has been a significant issue for organizations because they directly affects other employees as well and ultimately effects company’s profitability and competitiveness. Organizations and employees share a special bond where they find ways to benefit each other for a long turn. However, if this bond is broken then it increases the chances of a high turnover rate and lack of enthusiasm toward the organization.

Oil & Gas Sector is one of the largest sector in Pakistan in terms of market valuations and number of employees. A total of 250 respondents working in different Oil & Gas Companies of Pakistan including both National and Multinational were considered. IBM SPSS was used to perform initial data analysis and to calculate reliability and validity of data. IBM SPSS AMOS was used to perform Confirmatory Factor Analysis and Structural Equation Modeling. Non-Probability Purposive sampling was used for the collection of data. The theoretical framework includes Promotional Opportunity, Leadership Style, Employee Perception of Development, and Compensation & Benefits as Independent variable and Employee Turnover as dependent variable taking Job satisfaction as mediator. Supervision plays mediator between job satisfaction and employee turnover.

The results shows Leadership Style and Compensation & Benefit have a good impact on Job Satisfaction which eventually reduce Employee Turnover in organizations while promotional opportunity and employee perception of development have no impact on job satisfaction. The mediating role of Job satisfaction and supervision were found to be weak and significant.

Factors Influencing Consumer Preferences in a Globalized Market

Muhammad Ibtesam Mazahir — 2024-08-01

This research report presents the findings of a study aimed at understanding consumer preferences between imported and local brands in a market with a wide range of product options. It aimed to understand the effect of product prices, country of origin, service quality, website factors, perceived risk, product variety, subjective norms, and behavioral control on the purchasing preferences of individuals. The study focused on university students, who were approached on campus to participate in a survey, along with social contacts who were encouraged to share it further to reach the desired sample size. To gather the data, a convenience sampling technique was used. The size of the sample was determined using a 20:1 ratio. The insights gained from this study provide valuable understanding into the consumer behavior of younger demographics, particularly in relation to brand origin and preference in a diverse marketplace.